How to behave in relations with representatives of the media #8

to provide "confidential" information to only one journalist with the promise that what you say will not be published or disseminated, you will never know who this person will be talking to or what information a less scrupulous journalist might achieve.;



When inviting media representatives to meetings, the public relations manager should do his homework in advance so that everyone is aware of the nature of the publication or radio/television program and is aware of the problems on this topic. who will approach the journalist;
Make sure that you have a large and high-quality graphic database of the most important photos with the company's products, with you and with the CEO.;
Don't "follow" a journalist who interviewed you or a colleague at the company to find out when the article will be published. Usually, this decision does not belong to the editor, but to the editor-in-chief, and may put this person in a less pleasant position.;
Do not overdo it with the offers of journalists about food and drinks in the hope that you will be able to buy them. Be hospitable, but keep up the moderation;
Do not show audio or video materials to journalists unless they are created by a professional. Low-quality materials can be difficult to destroy a reputation and image.;
Be careful with the news and images that you provide to journalists. The fact that a famous character visited
your company or a product you bought cannot be news to the media.;



Do not send photos with people lined up and holding glasses with drinks. Instead, try to be creative when taking photos.;
Don't send out press releases to everyone hoping that so many publications will be released to the public. Carefully analyze the content of press releases and realistically evaluate publications that may be interested in such information. This implies the need to maintain close relations with the media and to know the types of news that everyone is interested in.
Preheat the oven to 200 degrees C by heating "up + down". The bread has grown, so before installing it in the oven, insert it into a warm oven and bake for 15 minutes at 220 degrees, then reduce the temperature to 200 degrees and bake for another 40 minutes. At the end of baking, it is good to remove the bread from the mold and bake it for the last 10 minutes without a mold, only on the oven grill. https://vd-tv.ru/content/stavki-ks-go-kak-uvelichit-svoi-shansy-na-pobedu